Founded in 2001, notNeutral was born out of the idea that architecture is more than just a building; it is everything in the designed environment. As the design-child of Rios Clementi Hale Studios, notNeutral was a way for our award-winning transdisciplinary design firm to expand its horizons. We believe that there are many stories to be told in our designs, and we tell them by creating objects that become a part of your daily rituals. From your morning coffee to your evening tea, notNeutral is there. Our belief is that in every individual design there’s a unique experience waiting for you.
It's all about the experience. notNeutral takes a broad view of the design process, thinking about how people will feel when they use our products. New products are conceived out of holistic group collaboration. Once the idea for a new product is born (whether through self-generation or consumer demand), we develop its design thinking about four specific criteria: function, inter-object relatability, character, and culture. A product’s ability to maintain a unique sense of character and relatability, while functioning well in its role, is paramount when it comes to design. That’s what we at notNeutral strive for—product design that is culturally iconic.
Our team here at notNeutral is small, but mighty! We are an ensemble of creative minds and thought leaders brought together with the common passion to bring you the very best in tabletop products. From architecture to economics to music, our diverse backgrounds contribute to our holistic design process and unique approach to developing iconic products.
Julie Smith-Clementi, CEO
As president and CEO of notNeutral, Julie united her passions for architecture and creating holistic environments, leading to an iconic line of bold, accessible objects for the everyday modern lifestyle.
Jessamyn Davis, CFO
Jessamyn combines her experience building infrastructure in entrepreneurial companies like ours with her passion for design to make strategic decisions for the growth of notNeutral.
Frank Clementi, Principal Designer
As an integral leader in product design, notNeutral would not be possible without Frank’s talent and passion for creating items that inspire their users.
Clancy Pearson, Lead Designer
In addition to serving as an active product designer, Clancy is our director of design technology, constantly informing and teaching us the emerging technologies that allow us to visualize our ideas.
Adam Pierce, Director of Operations
As our operations director, Adam employs his fine organizational skills and disarming sense of humor to keep our entire operation running smoothly.
Hannah Block, Brand Manager
Having previously worked in technology sales and as a barista, taking the lead as brand manager was a no-brainer, and Hannah has proven to be a tremendous asset to the growth of notNeutral.
Tedd Buffa, Sales/Operations
Tedd always surrounds himself with creative people, and his time with notNeutral is no exception. He enjoys working in a place that nurtures his soul and cultivates his artistic spirit.
Orlando Pina, Shipping Manager
As our shipping manager, Orlando keeps track of all of our inventory, ensures we have enough product in stock, and processes and securely ships each of our individual pieces to customers.
Treati Yazdani, Designer
Treati originally joined us as an intern in 2017, but quickly became a vital member of our product design and graphic design teams. Treati uses her background in ceramics manufacturing and zeal for materials to inform her thinking.