notNeutral was founded in 2001 by the award-winning multidisciplinary design firm RIOS.

We entered the world of specialty coffee after collaborating with world champion baristas (yes, that’s a thing) to design the perfect cups for an increasingly sophisticated craft. Driven by the success of our iconic “Lino” collection, we’ve made it our mission to continue creating extraordinary products for specialty coffee and hospitality industries, informed by research, testing, and rigorous design.

Shop Wholesale

notNeutral offers discounts on bulk purchases of coffee cups, brewing equipment, and tabletop accessories to many of the world's leading cafés and restaurants. If you would like to become a wholesale customer, set up an account by clicking on the link below.